My name is Jeff and the idea of a clothing line began in 2010, once we learned of our oldest son’s rare diagnosis of Congenital Muscular Dystrophy. My wife, Nicola was forced to quit working to stay home with him, and that meant the loss of an income. Armed with a graphic design degree, a screen-printing background, and motivation to provide for my family…I combined these ingredients and our first clothing brand, Muscle Club Apparel, was born. Today, that clothing brand is recognized worldwide, and I’m proud to say that you are currently looking at our second clothing line, Love Bug Apparel. It is our hope that you love it as much as we do. Thank you, and God bless.